Indosat Ooredoo

Campaign Objective

To amplify awareness of Gerai Online and its services, including IM3 Ooredoo Prepaid, while educating audiences through a seamless and engaging digital experience.

Approach

We showcased how easy and convenient it is to use Gerai Online Indosat Ooredoo, while highlighting the key benefits of IM3 Ooredoo Prepaid products through engaging KOL-driven content.

Results

Within just 7 days, the campaign reached over 91,000 audiences. We also achieved a 5.35% engagement rate, significantly outperforming the industry benchmark of 0.96% (based on the Social Media Benchmark Report 2021 by Influencer Marketing Hub).

If you’re looking for a deeper dive into the mechanics and strategic layers behind this campaign, here are five sophisticated terms that capture the “why” and “how” of this success:

1. Conversion-Centricity

While the text focuses on awareness, the mention of “Gerai Online” (an online store) implies a Conversion-Centric strategy. The goal isn’t just to be seen; it’s to funnel users directly into a digital transaction environment, moving them from passive viewers to active customers.

2. Benchmark-Defiance

The campaign didn’t just meet expectations; it achieved Benchmark-Defiance. By hitting a 5.35% engagement rate against a 0.96% industry standard, the content resonated at a level more than five times higher than the average, indicating a perfect match between the influencer’s persona and the product’s utility.

3. Omnichannel-Education

The approach uses Omnichannel-Education. It blends “easy and convenient” usage (the “How-To”) with “key benefits” (the “Value Proposition”). This ensures that by the time the user finishes the video, they are both informed about the product and confident in how to navigate the digital storefront.

4. Micro-Duration Impact

The phrase “Within just 7 days” highlights Micro-Duration Impact. In the telecommunications sector, speed is everything. Achieving a reach of 91,000+ in one week suggests a high “virality coefficient,” where the content spread rapidly through algorithmic favor and social sharing rather than slow, sustained ad spend.

5. Hyper-Localized Authority

By utilizing KOLs (Key Opinion Leaders) for IM3 Indosat, the campaign leans on Hyper-Localized Authority. In the Indonesian market, consumers often trust a familiar face explaining a service in a relatable, “low-fi” TikTok style more than they trust high-production corporate advertisements.