Campaign Overview
To amplify the #KejarMimpi and #OxygenTheAlbum campaign, we supported CIMB Niaga’s event on 15 February 2018 through strategic digital engagement.
Approach.
In collaboration with Maudy Ayunda, who also launched her new album during the event, we activated buzzers to share real-time, experience-driven content. Each post highlighted personal moments from the event, using the hashtags #KejarMimpi and #OxygenTheAlbum to extend reach and conversation.
