BSI Syariah

We partnered with Bank Syariah Indonesia to identify and onboard four key brand ambassadors for the E.M.A.S. campaign: El Rumi, Michelle Ziudith, Arnold Poernomo, and Shireen Sungkar.

Through strategic talent selection and campaign alignment, we amplified the positioning of Bank Syariah Indonesia as “Bank Emas Indonesia.” Each ambassador was carefully chosen to represent and communicate the campaign’s core values: a fully integrated ecosystem, seamless access anytime,
strong security under regulatory protection, and Sharia principles as the
foundation.

By leveraging the ambassadors’ credibility and audience reach, the campaign delivered these messages in an authentic, engaging, and culturally relevant way to strengthen audience connection and brand trust.