Kopi Kenangan

KOLs are required to showcase the Merchandise Alpha Collection as a statement element within the outfit, while the tumbler is presented as a lifestyle accessory that aligns with the outfit’s tone rather than serving merely as an additional prop.

The shoot should take place in an outdoor daytime setting with a city street, café, or urban lifestyle background, using a combination of mid-shots,
close-up details of the outfit, POV shots holding the tumbler, candid sipping moments, as well as walking or stop-and-stare poses that appear relaxed yet
assertive.

Captions should be concise, engaging, and aligned with Gen Z communication style, incorporating light slang to reinforce a cool and confident lifestyle message.